About Us

Binda is the Ma:Mu word for waterfalls.

The Ma:Mu people are the Traditional Owners of the Innisfail region, whose lands are located in Tropical North Queensland.

BE SUN SAFE - BE BINDA

Welcome to Binda Botanicals, a First Nations owned beacon in the world of skincare, where tradition meets innovation. Our Vegan Organic Sunscreen Range reflects our commitment to pure, gentle, and effective care, crafted in Australia with 100% organic ingredients. Our products honour ancestral wisdom and natural abundance. Certified vegan and cruelty-free, they embody beauty without harm, ensuring no animals are affected during the creation process.

SPF50 certified and dermatologically tested, our sunscreens offer broad spectrum sun protection, including UVA, UVB, and UVC. They're also reef-safe, safeguarding ocean ecosystems from harmful chemicals. Discover the perfect fusion of tradition, science, and ethics with Binda Botanicals. Our accessible pricing ensures luxury skincare without compromising quality, values, or budget. Embrace the sun confidently with Binda Botanicals, where your skin's health is our legacy.

Our Story

Rooted in a profound respect for nature and a deep understanding of diverse skincare needs, our journey began with a clear vision: to create a sunscreen range that embraces and protects every skin type. Acknowledging the unique beauty of each individual, we've mindfully developed a variety of tints within our range, ensuring that everyone finds their perfect match. Our commitment extends beyond skincare; it's a celebration of diversity, inclusivity, and the nurturing touch of nature. Join us in our mission to provide universal sun protection with a personal touch, where every skin tone is honored, and every individual feels seen and cared for.

Meet the Team

Introducing our founders

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MD and Co-Founder of Binda Botanicals

WADE KRUEGER

Wade Krueger is a proud Ma:Mu Man from North Queensland, with ties to Goerang Goerang Country on the Fraser Coast. Born in Meanjin (Brisbane) and adopted into the Krueger Family he grew up in Redcliffe. Throughout his childhood he was lucky enough to use sunscreen while in the sun. As an adult he knows the importance of sun safety in First Nations communities and for darker skin.

Wade says “I know the health disparities between First Nations people and others and Binda is my commitment towards better health outcomes”. Further, Wade agrees that “the purity and high quality of ingredients in Binda is beyond reproach. Binda has been pharmacist formulated safely providing a broad spectrum protection from the suns UVA and UVB rays using Zinc Oxide as its active ingredients”.

Co-Founder of Binda Botanicals

STEVE MAGRO

Steve Magro, a distinguished Murrawarri man, was raised amid the rich heritage of his people in the quaint town of Bollon, Queensland. His ancestral roots extend from Brewarrina in NSW to Cunnamulla in Queensland. With 13 years of service in the Royal Australian Navy, including time as a Gulf War veteran, Steve brings an unparalleled dedication and discipline to his endeavours.

Passionately invested in the purity of nature and its gifts, Steve has always favoured products free from artificial chemicals. This passion led him to become a founding owner of Binda Botanicals. His commitment is unwavering as he helps lead the way to promote natural, safe, and effective sun care solutions that respect our land, our traditions, and our skin.